October 10, 2019
October 10, 2019
End of class
The relationship between figure and ground is one of the most important relationships in design. For this exercise, you will create a clever, unified, and balanced identity for yourself utilizing typographic elements and a strong, reversible figure/ground concept.
Begin roughly sketching your ideas in your sketchbook. Work through several different ideas and concepts. Consider upper and lower case variations. Test lots of typeface combinations.
Use your first and last initials.
Use type only. It is ok if images result from the figure/ground relationship, but do not draw images or use ornamental glyphs.
You must keep the integrity of the type. Use the shift key when scaling and do not manipulate or otherwise change the shape of a letter.
Black and white only.
Many students misunderstand the goal of this exercise and simply create a new “shape” based on their initials. This is not a reversible figure/ground relationship; this is just an interesting figure. To get that true figure/ground composition, one of your letters should be black and one should be white.
On an 8.5" × 11" page, enlarge your monogram to approximately 6" × 6."
On the bottom of the page include the original, unaltered letters you combined to create your piece.
Create at least 30 unique variations.
Submit your two best variations as well as a page (or pages) summarizing your process work. Organize your process work however you like.
Two B&W 8.5" × 11" printouts (one for each monogram variation)
One (or more) B&W 8.5" × 11" printout showcasing your process work
Pinned to the critique wall by the end of class
Two final monogram variations and process work
Submit to the Turn in Work folder
Adhere to the file-naming guidelines