drawdownbooks : 
 
 Seen at “Paul Rand: Pioneer by Design” / Rand transformed conventions of visual communication for American businesses and consumer culture, and his corpus spans editorial and book design, advertising, packaging, and corporate identity, including iconic logos for IBM, UPS, Westinghouse, and many others. #paulrand #graphicdesign #typography #modern #design #graphicarts #PioneerbyDesign

drawdownbooks:

Seen at “Paul Rand: Pioneer by Design” / Rand transformed conventions of visual communication for American businesses and consumer culture, and his corpus spans editorial and book design, advertising, packaging, and corporate identity, including iconic logos for IBM, UPS, Westinghouse, and many others. #paulrand #graphicdesign #typography #modern #design #graphicarts #PioneerbyDesign

Kevin Woodland