Designing for Print

Reviewed by Debbonique Brown-Murray

Designing for Print is a walk-through book of all the essentials that go into graphic design on numerous outlets. Whether it be web design or brochures, this book covers all bases that a designer needs to create successful projects.

One thing I learned in this guide is when to use certain typefaces depending on what project you’re trying to convey. For instance, depending on if something is for display or body copy you may want to use either serif (traditional print with smaller lines on letters) or sans serif (more modern, block letters perfect to look at on a webpage). It makes a big difference on whether or not your sentences are easy to look at. I also learned that some words when cut horizontally are not the same in serif and sans serif which is quite fascinating.

Another thing I learned was the many variations of captions; for products, locations, etc. Strong vertical, self-contained, complexity, tint boxes, and depth creation are all important factors. For instance, in captioning with a strong vertical layout, it is important not to make the text columns too narrow or the print will become an eyesore.

All in all, this book is the plethora of useful information to be successful in making sure everything from web pages to CD cover booklets are organized to the T and easy on the eyes.